How can I promote my article?
The simplest way to enhance publication impact is to send an email to colleagues and peers informing them that your work has just been published. Consider what email lists you have access to:
- colleagues at your institution
- undergraduate or post-graduate students
- collaborators on research projects, and
- disciplinary mailing lists
- members of professional associations/networks
You may wish to combine these lists and send out one announcement, or you may see a benefit in taking 10 minutes and customising a message for each particular group. Remember to keep emails short and simple. Also, be sure to include a link to the article (preferably the DOI). The best way to do this is to copy the citation at the top of the article. By having readers visit the article online, your article will rise more quickly in the list of most read articles on the journal site.
You may wish to use the email to ask others to share your recent research with pertinent colleagues via email or via social media platforms, if they are comfortable doing so. You can also ask others to make comments directly to the online publication page to increase impact and help to develop the discussion around your work.
If your work was funded then don’t forget to let the funder know of the outcome. Not only will they be happy to see the result of their funding, they may also be able to help announce the publication details.
If you feel that your work has particular interest to those more broadly in your field or with the public, you can also speak to your journal editor about arranging press releases or more directly soliciting media coverage (press, radio, television).
A list of additional suggested tasks for helping to increase the impact of a publication is available for download.